so David I want to do something really cool and interesting today everyone always ends up saying like oh we produce so much content which we do just on our own blog ah seven a week plus a podcast a day plus three or four videos a week and then with all our other blogs and client blogs I think we’re doing around like 150 to 200 a week right it’s something crazy like that now you once had this concept because I was talking to you I was like dude if fort can keep cranking out cars why can’t we end up just cranking out content and just put on the assembly line and you ended up creating that assembly line for me what was the process that we use to create assembly line so we can just produce as much content along because if I asked you in 30 days from now could you produce a thousand pieces of blog posts a week that are high in quality what would you say to me yeah exactly right and what does it take to do that okay so the way I look at it is because like when you have to create a lot of content there’s multiple people involved for example one content creator when we have only King crave probably you write about three four pieces of content at most per week so you what you’re going to do if you’re creating 1,000 or working with probably 20 30 whatever the math is like yeah I buy three or four yeah Tony would be nice but yeah AG just does he good at math yeah I’m working but the thing is so how do you make this process foolproof so if you look at the process what happens we have a blog post we work with the content creators you have a piece of content that comes out first they outline it right now for as you come up with a topic then you’ll sign it to the writer then writer writes it outlines it and after the outlines that you have the and edit it right then you get send it back okay write this now after they write it then you had to prove it and maybe they’ll make some additional edits you know what the funny thing is everyone always tells me I was working with the buddy the other day and they’re huge they’re trying to figure out how to spend twenty million dollars a year on inbound marketing without paid ads just organic and they have the process of hiring full-time writers which you and I strongly disagree with and we never do it because we know the moment you hire a full-time writer what’s the production max output that they’re gonna end up doing very bad and what happens is they’re only work because they’ll start thinking some 95 they’ll be exactly by a lot of times I noticed that people at least for myself I’m more productive if I kind of set my own hours because I know why I’m productive right yes let’s say I’m very I’m at least productive between like let’s say 2 to 4 p.m. because I get drowsy so for me it’s do you sleep during the day yeah I got one hour and you miss meetings but you’re the only person that emails me 3 a.m. that night girl like yeah and I get like five giggles from you wait and I wake about 5 a.m. I’m like okay I’m like you work the weirdest hours yeah but because I could concentrate right but what happened it was like let’s say afternoon I’m not productive instead of me sitting there for three hours trying to pretend like I’m working what’s more efficient take a nap of course that’s how writers work that’s how they’d be creative and you’re also during the day time a lot of times for for a lot of creative people you get a lot of interruptions you can be creative and when you have those interruptions you need at least the three hour block of uninterrupted time actually a Paul Graham from Y Combinator talks about this there’s two type of schedules called manager schedule and creator schedule I think and what happens manager schedules normally they’re more higher level like you right yeah so you have a lot of meetings a lot of calls but for people who are creative or developers designers writers at least three hours of one block under up that time he’s really hard to have that during the day time it’s actually for freelancers so normally so a lot of time doesn’t work out we have them full time when you can work 9:00 to 5:00 but when interruptions are happening the most and we end up paying writers what is it like 10 cents to 10 see ya 20 is a high and I never see bills for 20 cents yeah yeah it’s mainly lower than that right it’s a lot of like 13 15 I’ll say the average is somewhere between 10 and 15 cents the work I think depends on what content we’re trying to do that’s true and the super technical ones I do know we pay more but yeah most of our clients it’s a lot less technical stuff yeah and then we also find all our writers from jobs upload bloggers and that’s mainly it right yeah that’s mainly it also another good way to find a good writers look at writers who have their authorship on other sites and yeah contact them because they’re already doing a good piece of content that you want it and you like and then just content and see what their rates are yeah there’s two writers that come to mind Jason tumors and Chirag Cole I don’t know how to say the last name Cole nekke I don’t know I said he’s Indian but they do a smart approach in which they don’t just recruit the writers from entrepreneur and ink and stuff like that I know what Chirag he’s really slicking which he goes and finds all these writers that write in all these other places that have a big following so then when they write content for him they can also promote it to their following and then it just goes so much more viral because everyone’s like oh you write the content and that’s it and I’m like well you can’t forget the marketing and content marketing I’m like you’re right content don’t care how amazing it is it doesn’t mean it’s gonna do well but his cool strategy is is if you hire writers who are already popular and have a following whatever they write they’re gonna do the marketing for you so even if you’re paying 20 cents a word it’s actually a lot cheaper than hiring shitty writers because these guys also do all the marketing so you don’t have to pay for the Facebook guys or any like exactly exactly and then for the Trello process one thing to make sure one thing is she’s like yeah like I really get inspired by the KISSmetrics yes yeah I keep this really simple right there’s like all these extra features in Trello I don’t use like you can change colors yep I see some people they’re counting those do that I don’t do that I just create columns every person is responsible for calling that’s right once your your job is to make sure whatever it’s under your column you move it to the next and then yeah there’s his job to clear the column and then you cannot mess that up you know yeah you can’t and it’s really simple and a skill like I said if we want to produce a thousand pieces of content a week we could we already produce hundreds and hundreds so it’s not that much harder to scale yep but cool now you guys know how we produce content and feel free and follow the process Jack our Trello boards you know do the same thing you can even go to jobs or problogger and find the writers that we’re using probably on there for a lot of our customers stuff it works