No one gets paid to be a blogger unless you’re
working for a company. No one’s going to pay you to put out that
blog post. But there are a lot of ways you can make money
from your blog and I’m going to show you several of the ones that are most effective so you
can start moving forward and making some more money from your blog. I’m Jason Logsdon and this is Makin Bacon
help you serve your fans, grow your income, and get the most out of your blog. Today I wanted to talk about what is maybe
the most important question you have to ask yourself and that’s how do you make money? You don’t get paid to be a food blogger or
create content unless you’re getting paid by a company, of course. So I think it’s important to ask yourself,
where is this money going to come from? How am I actually going to make money and
get paid because it has to come from somewhere. There are several different ways you can make
money and I’m going to cover them all here. I’ll give you a good idea or maybe some different
paths that you want to attack. See just how you can better monetize your
blog than you currently are. The first is where most people start and that’s
ads. Ads are easy to put on your blog, especially
if you use an ad network. They’re also in many ways the least efficient,
but you can get started with them almost at any time. There are several different types of ads. The first is AD networks. Most people start off with Google AdSense. Then when you can is best upgrade to adThrive
or Media Vine, one of the bigger companies that are more food focused. Another type is affiliate links. Affiliate links are when you put a link on
your website that goes to a product. If your readers buy that, you get a cut of
that product. It’s really efficient way to make some money
especially if there is equipment or food that there are affiliate links for. Amazon’s that really big one here that a lot
of people turn to initially then there’s other affiliate networks out there such as Commission
Junction that have a wide range of different companies they work with. Third way to kind of get advertising money
is through sponsored posts. These can be either post on your website or
your blog or on social media. And for these you work directly with other
companies that are out there, namely brands that are trying to get in front of your readers. Next way to make money is by putting out products
and services. There’s a wide range of these and I’ll cover
a few of the more popular ones here. One people turn to a lot is putting out cookbooks. This can either be a downloadable PDF or ideally
a print book that you can self-publish or have traditionally published. For self-publishing I recommend looking at
Amazon KDP or Ingram Spark. Both of them are super easy to work with,
the setup fees are less than $100 and you can have your own print book out there that
you can mark it to your readers. Cooking courses or another great option for
bloggers because it’s so easy to put together using a tool like Teachable. If you’re comfortable in front of a camera,
you can do video content very easily, otherwise, you can even do written content. I even have two cooking courses that are strictly
email based. One’s on MailerLite and the other is on MailChimp
and they both get sent out as an autoresponder. It is free to set up and it’s really simple
and easy way to put out a course, this can really help build trust in your readers. Branding merchandise is something that I like
doing a lot. I have a bunch of t-shirts that I put out
for sous vide and I use a company called Threadless which allows you to easily sell that type
of branded merchandise on their site that you don’t have to have any inventory and there’s
no set up fees for. You can also put out a lot of branded merchandise
of kitchen equipment, aprons. There’s a lot of different options of things
that you can do to kind of get your brand out there in front of your fans and let them
have a little piece of your blog. One of the most lucrative ways to make money
is the next category and that’s outside services. These are not blogging based and don’t really
deal with your fans. But they’re ways that you can make money and
build up your reputation through your food blog. First I want to talk about is photography. A lot of food bloggers are really good at
food photography and a lot of brands and companies aren’t. So you can provide your services as a photographer
to these companies and make a healthy profit. Many food bloggers also go into consulting
on social media. While growing their blogs, they spent a lot
of time and energy understanding Facebook and Instagram and Pinterest and how to really
expand your audience and grow using them. A lot of Brands want that exact same thing. So food bloggers will come in as consultant,
help them develop their media branding strategy and then help kick it off and sometimes even
run it. As food bloggers one of our big things is
teaching, we’re teaching recipes, we’re teaching how to cook. Bringing that into the physical world and
teaching cooking classes is another great way to make some money. There’s lots of places you can teach these. I’ve taught some in my own kitchen where I’ve
hosted it myself for small groups. There’s often community colleges or kitchens
you can rent out. There’s a lot of different spaces and places
you can get involved and you can make a decent living teaching some cooking classes and bring
in some extra income in the evenings. You can also cook for people. Being a private chef preparing food for people
to reheat throughout the week. It’s a great way that you can rely on your
food knowledge. These types of catering like jobs is a really
good way that you can use your expertise to make a little bit of money on the side while
providing healthy fun food for people. As you can see there’s lots of different ways
that you can make money from your blog. Either through advertising, through working
with companies, creating services or even doing outside things that aren’t necessarily
blogging based. You have a lot of options, but knowing what
they are and then attacking the ones you’re interested in is a great way to become more
successful. If you’re interested in a deeper dive on how
to really become successful with some of these options, I have a video that talks in a lot
more depth about several of them. It’ll help get you started, teach you what
you need to know, and get you moving down the path for future success.