– Paid ads suck. Yes, they provide a ROI and
if you’re getting an amazing ROI from them, you should be doing them and you know what? Even though I’m saying they suck, I still use paid ads and
I use them each and every single day. But that doesn’t mean
that’s the only way to grow your business. Hey everyone, I’m Neil Patel and today, I’m gonna share
with you five sneaky ways you can grow your blog without paid ads. (gentle music) Step number one. Go on social web. So whether it’s Facebook
or Twitter, and go see what people are saying about your competitors. Everyone’s talking about your competitors. I hate to say it, you’re not
the only popular one out there. That’s just the reality and you know what, your competitors may even
be more popular than you. But when you see more
people talking negatively about your competition
or you see them talking positively about your
competition, you wanna engage in their conversation and if they’re like, “Oh my God, you’re ya
know, X-Y-and Z company “has this amazing post.” I would go respond to
that person and be like, “Oh, did you know we
also have a similar post “but ours covers A, B and C
that theirs doesn’t cover?” It’s like take that! And you know, by doing that
one little simple thing, you’ll start getting more
traffic, more people familiar with your blog and it really does work. How do I know this? My competitor, mixpanel,
used to do this with my company, kissmetrics, back in the day. I was like, “Crap, why
didn’t I think of this?” But now, I know about it and
I’m sharing that with you. The second strategy you
wanna do is go comment on your competitors blog. Your competitors have blog posts. Who says you can’t comment on ’em? If you comment, you engage
and don’t be negative. Don’t be like, “Oh, we’re better than you “or we have better content.” You can just be like, “Nice post. “I love how you covered X, Y and Z.” You can give some tips
and then you can even say, “Oh, we also cover
this, that and the other “that you don’t on your blog
post and if you’re interested, “you can check it out here,”
and link back to your site. It’s an amazing way to get
traffic from your competitors. The third strategy I have for you is go to ahrefs.com, put
in your competitor blog URL and go see who’s linking to them. Hit up each and every
single one of those people and send them a simple email. “Hey John, I noticed
you’re linking to XYZ.com “and you linked out to this
specific article related to “online marketing. “We actually have a similar
post but ours covers “20 more advanced ways you
can double your traffic. “Cheers, Neil Patel.” By doing that and shooting
out emails to other people or linking to your competitors and it’s just a casual email. You noticed, in that email, I didn’t say, “Hey, you should link out to me. “You should promote me.” No, I’m not being that direct. I’m just starting a conversation,
making it super casual and by doing that, more
people are likely to start including my blog posts on their website and link to me. I’m getting all that data from ahrefs.com because it shows me every
single site that’s linking to my competitor. So, Buzzsumo shows you
the most popular articles or the least popular articles
that your competitors have. If you put in their blog
URL and it’ll show you all of their most popular
posts sorted by social shares. Once you have that, what
you wanna do with Buzzsumo is take their most popular posts and go write better versions of ’em. So, use Brian Dean’s Skyscraper Technique. So if they wrote a post on 20 amazing ways to do yoga poses, I
would write a article on 101 advanced ways to do yoga poses, right? As a beginner or something like that. As you can tell, based on the title, I don’t really know much about yoga. But you get the point. I’m just one-upping
’em and doing something that’s way more detailed. And then, in Buzzsumo, it
shows you who shared your competitors content when you
click on the View Shares link. Then I would hit up each
and every single one of those people and then ask ’em
to share my content as well. Last but not least, no one’s perfect. Everyone has a complaint. If you say you don’t have any
complaints, I call bullshit. I complain about stuff all the time and I bet you people are
complaining about your competitors each and every single day. So go on the social web,
find out who’s complaining, help ’em out and tell ’em about your blog and everything you have and
all the solutions you have to help them out and by building that bond and helping them, you’re
gonna turn their haters into your evangelists. That’s amazing because
you’re just fueling the fire making more people passionate
about your company, your blog, you’re blending this community, you’re creating more evangelists
and everyone’s gonna be like, “Yeah, let’s share
your content and let’s do “really well.” And do those five sneaky
things and you will get more traffic to your blog
without spending any money on paid ads. (upbeat music)