[Ian] The faceoff in Phoenix is just a few
minutes away and Paul Bissonnette is getting his game face on. [Paul] I’m a small-town Canadian boy who grew up playing hockey. I was fortunate enough to
transition my game from defense to forward and carve out a five-year NHL
career where I spent a lot of time mostly fighting and sitting on the bench
and most the time actually in the press box. What’s up? I get a little, a little bit of social anxiety with a camera following me around. Oh somebody…oh we’re over here I don’t even know where I’m supposed to be sitting. This is our little team up here. [Ian] the press box is where he’s headed tonight. The hometown radio broadcast for the Arizona coyotes. [Paul] Rarely do I miss playing. I missed the atmosphere in the locker room but now I got the podcast. That’s the only thing I really miss. I never even got to play when I was playing. I was I was up here during games. Rich’s first game back, his fourth of the season. Oh! [Ian] And when he did get on the ice he was often doing this. If you search for videos of Bissonnette
playing hockey, It’s fights not goals that you’ll find. It’s how he got his nickname “Biz Nasty”. And while his career might have been unremarkable, his self-made multimedia success since then including a Twitter following of more than a
million people isn’t just unusual in hockey, it may be unique. Bissonette’s willing to use his charm his humor… And well, anything else to build his post hockey career. [Paul] In that last offseason I got left
knee surgery ACL and MCL and before I even really healed up I started that
film project called “Biz does BC”. Now it wasn’t anything earth-shattering. It was very silly where I implemented other NHL-ers and had them acting in this silly script that they knew nothing about and it kind of all came together. [Connor McDavid]] There’s one more thing though before I run. Can you please stop wearing that Speedo man? It’s disgusting, no one wants to see that [Paul] But it taught me how to get comfortable in front of the camera and even just through out that in process of filming
that, my acting… I mean I’m a Z list actor here, you know right? Content. I got better and there there’s not a lot of guys who transitioned out of hockey to kind of do
their own thing in their own silly videos. [Connor McDavid] Not another one. [Paul] Shut up Connor. And implement their own humor where I was so nervous and anxious that I was
like I need to I just need to move. I need to do all these different things
figure out what I’m good at, and it’s it’s led into what is happening
right now. Coyotes have a lot of control of their own fate. They still got three more games against Vancouver. [Ian] Along with radio he does some local television for the Coyotes. But he says this isn’t the best fit for him. [Paul] I soon found out that it is so hard to be a polished broadcaster where I’m delivering
everything. Because how I talk is I swear and you you listen to it on the, podcast right? So I’m able to to now do what I love on the podcast because I don’t need that extra second filter. [Man] Hellooo everybody let’s say hi to the boys. Biz Nasty, Paul Bissonnette, the celebrity, the John Lennon of the crew. What’s going on? [Paul] Get the f***k out of here. [Ian] The podcast is called Spittin’ Chiclets. Hockey slang for losing your teeth in a game. Twice a week Bissonnette and his
two co-hosts talk hockey and all pretty well anything else. [Man] Mario Lemieux is cleaning up my dog s**t. [Man] Mario Lemieux is (inaudible) [Paul] we’re not extremely polished. We’re fairly opinionated we’re a little vulgar. We talk about some stuff that some people wouldn’t be down with. But all in all we’re just having a good time. [Ian] Not extremely polished but extraordinarily popular. It’s regularly one of the top five podcasts in Canada. And even in the huge US market, it’s in the top 150. [Man] You just got us 18th, the other night . Leading the team still the f**king best bargain off of an entry-level contract in the entire league. [Ian] Chiclets has become famous
in hockey circles for its interviews. From current stars to former minor
leaguers, and you won’t hear any cliches. No “taking it one game at a time”. [Man] Any steroid use? [Man] Oh I have no problems talking about my steroid use. [Man] All right, let’s go. [Ian] As you can see in this video players are relaxed, and they’re candid. A Connor McDavid talking about when
some people in Edmonton harassed him and his parents. [Connor] We see them in the restaurant, the following us and they’re saying a bunch of stuff. I’m walking beside my dad, I look over and he’s fuming. Goes to turn around and I’m like, no no, let’s get out of here. Like he doesn’t realize they all have their phones out you know? [Paul] Yeah. Everyone’s got their phone out these days right? We try to let people inside the locker room and maybe the mental state that some of these players are in
when making decisions on and off the ice. You know we’re very sympathetic to them,
I think that they appreciate that. I think that’s why they come on and feel
comfortable maybe elaborating on stories from behind the scenes or even
situations that happen out on the ice. I would say our main objective is to grow
the game and show people these guys’ personalities. They’re just like you and I you know it’s it’s it’s pretty cool [Ian] Like you and I except they’re living the dream so you know. [Paul] They’re making 10 million a year to put a rubber puck in a net. [Ian] But the podcast popularity may come with a price when retired player Brent Sopel said on Chiclets his coach Mark Crawford had
kicked and choked him It led to Crawford being suspended. Something Sopal said he never intended. And just four days ago hall-of-famer Jeremy Roenick was fired from NBC after he’d joked on the podcast about sex with a co-worker. But Bissonnette sits down in his Phoenix apartment to record the podcast, he may feel like he’s back in the locker room but realizes what he says here could
make headlines [Paul] I personally don’t like the added pressure of maybe now somepeople hanging on our every word. I’m just some clown who has an
opinion and I think that the fighting aspect of it, the the coaching issue at
the start of the season. There are some intense subjects that we do have to chime in on. And you know I guess it’s hard maybe seeing some of the replies of the people that disagree with you but all in all as I mentioned before we just kind of want to fly under the radar and just do our thing. [Ian] As for Bissonnette, doing his thing means constantly building his brand. He secured deals with American Express and McDonald’s. The professional lacrosse team in Vancouver, the Warriors, brought him in to boost their profile making a
Biz Nasty video. [Man] I’m Matt, Captain of the Warriors. [Paul] Look at me. I’m the captain now [Ian] And setting up a postgame meet-and-greet where fans gave him a rockstar reception. [Paul] Put the number ones up! You guys were first! [Ian] But while Bissonnette looks so comfortable with crowds, he says he struggles with anxiety. and the lingering effects of head trauma
from all those fights. And so before taping the podcast, a little cannabis self-medication to settle his nerves. And get into the zone. The unfiltered unpredictable Biz Nasty that’s made the podcast so popular. [Paul] Listen guys I wear a certain style and it’s my style if you ain’t down with it I don’t really
give a f**k ’cause mostly the guys chirping me on there are they’re still the ones wearing those f**king Affliction jeans with the white lace in it. [Ian] And he braces himself for a little blowback on social media. [Paul] I have an aggressive sense of humor, I’m not gonna apologize for that. And there’s still a large number of people
specifically in Canada, where a lot of my audience is, that enjoy that and they
don’t want to be shamed for liking that type of humor. I don’t think we’re bad people. We just you know we flirt with that line a little bit