Hey, guys! My name is Jared VanderMeer and I make digital
marketing tip videos right here on YouTube. And today is a really exciting topic for
me because the still matter — blogs. How to write better blogs? Let’s go through a list. I’ve got 5 pro-tips for you today. To help you make better blogs and write that
content that’s gonna move your content out to a bigger audience. [INTRO] Alright, guys. My first pro-tip for writing better blog content
this year is one that you’ve probably heard before but I’m gonna take a little different
spin on it and try to explain it in a different way on just how important than it actually
is. When you click on this video, when you click
on any video on YouTube, there’s always that clickbait. And clickbait is important even in your blog
content. Make sure you’re making really really good
SEO and keyword packed titles that allow people to search for your content. Think about the keywords, and that sentences,
and phrases that people are gonna search to search for that topic of what you’re gonna
write about in your blog or content. Now, you clicked on this video because of
the hook. Because of that first sentence, that title
that you saw. Like I said earlier, that’s known as clickbait. But the one key to clickbait, any title you
do is make sure you’re telling the truth. There’s so many different videos out there
where you click on it, and it’s a different video compared to what the title was. That is going to get de-ranked and it’s
gonna de-ranked your profiles. So make sure you’re making content, you’re
putting out that fantastic title that’s gonna get people to click on your article. But then you have to hold them there and hold
them on your article longer by having content that matches the title. So now, tip number two. We’ve already gone through how that title
is gonna pull them in, they’re gonna click on your article. But the introduction, that after hook. Just like in a video after the first 5 to 10
seconds where you decide if you’re gonna watch it longer. That first introduction in your blog is gonna
make a massive difference to see if people are gonna read and stay on that page longer,
to operate your content and get it out organically through SEO, to many people as possible. So in that introduction, focus on the hook. In those first couple sentences, focus on
the title. Focus on exactly what that article is gonna
be about. It’s okay if some people bounce off your
article, if they realize it’s not exactly what they were looking for. Cause you’re gonna capture those people,
where that value is gonna come from. The ones that are gonna get the most value
from what you’re gonna write, depending exactly what you write in that introduction. So keep it brief. Keep it really powerful. And keep it consistent with what you’re
gonna talk about the rest of the wave through. Now, tip number three. We’re going through the entire article,
we’re now into the body. And the body text for me,
is by far the most important. I talked about title, I talked about intro. Yes, they’re important. But the body is everything. The reason for that is the body is where you’re
putting your content, where you’re presenting value, where you’re engaging emotion of
your audience, where you’re talking about solving their problems and solving the questions
that they’re looking for, that they’re looking to get answered. And where you’re telling stories. That body is everything. It’s packed with all the SEO content that’s
going to have your blog content go out organically through Google. Get more hits to your website. It is everything. My suggestion here is try to keep it between
500 and 1000 words. It’s okay if you have a really long blog
but anything less than 500 words isn’t going to have the same impact, isn’t gonna present
the same value to the search engine algorithms. So over 500 words, packed with content,
packed with value. Keep people on your blog longer. That page view time is gonna make a massive
difference in telling those algorithms which piece of content is giving the most value
for each of the niches and topics that you write about. Next, pro-tip number four. This one has to do more of the search engines. How do you tell the search engines that your articles, and your blog content is researched, is providing value back. You link out to other websites online. Put at least 4 or 5 links in every blog that
you do, and search engine algorithms are gonna see your content as more researched, as more
valuable. This is just a common sense aspect of the
algorithms, but when you look at blogs where you have 4 to 5 links in compared to blogs
where you have no links – there’s a massive difference on organic search traffic that
you are going to get and you’re gonna see over time. We would like to use the create and correct
effect on this. Sometimes we’ll put 3 links, sometimes we’ll
put 6 depending on the length of the article but every single time then, we can go and
see how much those links are getting clicked on. And we can then change and look at the amount
of organic traction that we get and compare it to see what that optimum amount is. Right now, 4 to 5 links is a great number
and it’s one that you should shoot for in every blog that you write. Pro tip number five. Have blogs with multiple pages. Whenever you go on a wikiHow, or you’re looking through sites and you go through a long blog post. If you get past that thousand-word mark, they often take you to page 2, page 3, page 4 of that blog and it’s something that is important to look at. When your blog is really really long, the
bounce rate that we see goes up from those articles as people see that it might be a
longer read than expected. Medium a couple years ago added in a feature
where it tells you how long the read is of the article. So if you only have 10 minutes and you’re
looking for an article to read under 10 minutes, you can right away see that when you’re
on Medium and we take that with- I take that with a grain of salt, I look at it kinda from
10,000 feet that it’s really important when we look at analytics. To keep that look of the page, to keep people
on the page and on your website longer, that’s what shows the algorithms that your content
is providing people with value. So try to have more multiple pages if you
go over that thousand word mark. Have a couple photos, keep things interesting,
keep things exciting. Photos on a side note, allow you to provide
you alt text to your article, to your blog. And allow you to pack in more keywords and
more of that valuable meta content that helps the algorithms know what your blog is about. So have some photos and if go pass a certain
amount, go to page two. Do the same amount of information, go to page
three. Just go to wikiHow, take a look at how they
do it. It’s a great, fantastic way to have a nice
article, have a photo, have a little more information and then go to page 2, page 3,
page 4. It keeps people on your website longer and
at the end of the day with all content, social media, online, etc. Keeping people on your platform longer makes
a massive difference to the organic reach that you’re going to get. Bonus tip at the end, make sure you have a
conclusion on all of your articles. I like to do something with conclusions, just
a little bit interesting, I like to sum up the entire article or blog then have a question
that kind of inspires someone to think about what you just wrote about. To try to translate it into how they can use
some of that information for their own business or niche or whatever, your different product,
your service, you’re writing about actually provides value back to the audience about. Then I’ll like to do a little tiny preview
about what the next blog is going to be out and keeping them interested in everything
that you are going to write. I forgot to talk about one tip that I’m
adding as a bonus bonus tip. And that is, do not duplicate your blogs online. This was a mistake that I personally made
that took me a little while to correct is I would take a blog and I’ll post it to
Medium and I’ll also post it to LinkedIn, to Facebook Instant Articles. I’ll put it to a whole bunch of different
places, and I’ll try to capitalize on the content that was getting made and we didn’t
realize for a while but then we started to see the statistics going in a wrong direction
and that was because all of the searches and algorithms, and all of the algorithms on social
media were de-ranking the content because it was duplicated online. Do not do that. If you are building articles, pick that one
platform where you get the most traction that makes the biggest difference for the service
that you’re writing about or the niche that you’re writing about and only put it out
on that one platform. If you wanna share to other platforms then
share the link or link that content out with a picture and put the link and comments. Find a different way to get it out rather
than posting the full blog to multiple places. It’s just a tip, it’s made a huge difference for the content that I made and for what we’ve seen in stats through 2019 and it’s gonna
make a big difference in the content that you’ll make in 2020 and beyond. I went to seven, I thought I was only gonna
do five tips. But we made it to seven so that’s good. I hope I provided you guys with some value
in this episode. I’m trying to create and correct myself
and make better marketing tip videos every single day. Give me some comments below if you have any
other pro tips, let the audience know below. And hit that subscribe button. I’m trying to do this, like I said everyday,
trying to put out better content and- I just froze there. But, that’s pretty much the end of this
episode. See you guys on the next one.