– One of the only blogs that I actually subscribe to and read
on a regular basis now is Seth Godin’s blog at seths.blog. I’ll link to it below. In particular, I wanna link
to this one specific article that I read that was titled
podcasting is the new blogging. What I love about Seth Godin’s
blog is that first of all, he’s a marketing genius. I love him, but also, a lot of his blog posts are
very short and to the point. I’m actually gonna read for you the top section of this blog post because it does relate to podcasting and I love what he says here. Podcasting is the new blogging, not as a way to make big dollars. Blogging didn’t do that either, but as a way to share your ideas to lead your community to earn trust. Podcasting is a proven technology that is still in its infancy. It’s an open mic, a chance for people with something to say to find a few people, or
perhaps more than a few people, who’d like to hear them say it. Podcasting is the generous
act of showing up, earning trust and authority because you care enough to raise
your hand and speak up, or raise your voice and speak up. Seth’s stuff is amazing. I highly recommend you
to subscribe to his blog and his podcast, Akimbo, and everything else that he has going on. What I love about what he says here is it’s very simply what I’ve realized about podcasting as well is that it allows you to grow a community, to stand up as the leader of
your people and your tribe, and to show up for them. Obviously when people ask me Pat, what should I do, how do I gain exposure, how do I build my community, how do I strengthen and scale my brand? I always recommend podcasting. Relative to creating videos like this, it’s definitely a lot easier to set up, it’s a lot easier to create, it’s a lot easier to batch produce and those kinds of things, and the connections and the ability to interview people is a lot easier as well. Seth has a program to get
started in podcasting. I obviously have my own courses as well and they’re several other people out there offering services to help people
get started with a podcast, and I’ll also link to my
free podcasting tutorial you can find on YouTube here too. I wanna take this one step
further because Seth said, podcasting is the new blogging and I definitely agree with that because blogging back in the
day when it was starting was the way that we were
getting our message out. Podcasting is the way
and with the ability, with the new tools that we have available to us and services, it is almost just as easy
to start one now as well. Check this out. Seth says, podcasting is the new blogging. Therefore, guest podcasting
is the new guest blogging. Back when I was starting
in business in 2008, guest blogging was the
way to get exposure, one of the best strategies to
get in front of new audiences with the recommendation from the owner of that blog of
course and as a result, a lot more traffic
coming into your website and all is great. I’ve noticed over the years that guest blogging has been the thing to do and then it kind of just dies out and then it becomes a thing to do again and kind of dies out. It is always something that’s gonna be useful in your toolbox of ways to get more traffic to your site
and exposure to your brand, but podcasting or guest podcasting is something that’s
gotten really exciting. It allows you to not just gain exposure in front of a new audience with the recommendation of the
podcast host of course inviting you on the show, but it allows for that
audience who is listening to hear your voice, to fuel your emotion, to hear your story, which is exactly the perfect thing to do on a podcast is tell stories. As a result, you’re gonna get a deeper
connection with that audience and they’re gonna be more likely to come over and see what
else you have going on. If you have a podcast of your own, then by far, and this is
what I tell my students, the number one way to grow your podcast is to be a podcast guest
on another person’s show. Person’s already listening
on that platform. They can easily find your show and add you to their list
of shows they listen to. Even if you’re not a podcaster, figuring out which podcasts exist that you should be a guest
on is a great strategy. I know this from the guests’
point-of-view on my show because they’ve created this thing and John Lee Dumas talked
about this on his website. He wrote a whole article
about it I believe. It’s called the Pat Flynn Effect. It’s like what happens when you get to be a guest on Pat Flynn’s show. Your business kind of grows,
you get a lot of traffic. I’ve been known to help people kind of crash their websites a
little bit sometimes. When that happens, I apologize in advance, but as you can see, there are influencers
and podcasters out there who have a lot of power because they’ve earned a lot of trust with their audience more than I would say a blogger earns with their audience if they aren’t doing anything like podcasting or video on top of that. Right now what I wanna do is give you some actionable tips so that you can start guest podcasting if you
haven’t done that already and kind of just best
practices for doing so. Tip number one would
be to first understand exactly why a person would
want you on their show. With guest blogging, what you would have to do is
typically draft an article, give it to that person ahead of time, and they would have to sort of approve it and then it kind of just gets
published on their website, but you’re kind of the author there. This is a little bit different. You are gonna be a guest
on a person’s show. You don’t actually have to
create the content beforehand, but you do have to give a person a reason to say yes to having
you come on their show. To give you a specific example of what I want you to think about is, I was speaking to this
woman who is a dog trainer and she wanted to get
on other people’s shows as a dog trainer. She was like, it’s
gonna be very difficult. There’s a lot of dog trainers out there. They’re kind of in my competition so I don’t really want to mess with that. They’re way ahead of me. How can this even be possible? What we decided to do was figure out what her unique unfair advantage was. What was her superpower
that would actually be an asset to these other podcasts hosts in the dog training space? We figured out that her talent was helping people who had very,
very scary and vicious dogs that would bite your
hand off if you pet them. We figured out that that
was what she was known for in her little community. Therefore, she now has
something that would be useful for the podcast host
who already have shows out there because going into iTunes, and I’ll show you how to
do this in just a second, you can go and find shows that are very similar to one’s that maybe you would create if you had
one or if you do have one, very similar to yours,
sharing the same audiences, going to them and saying I
notice that in your archive you have a lot of great content, but you haven’t talked about anything related to specifically
very dangerous dogs and I know there’s likely a
certain percentage of people in your audience who would benefit from learning about this content. Think about this from the
podcast host’s point-of-view who’s being pitched a very similar offer. They have dog trainers in their audience or people who are interested
in dog training-related things. This person has an expertise
in that particular kind of dog. I as the dog trainer who
doesn’t have that expertise would love to invite this person on because now I’m able to
better serve my audience with information that would help them that is outside my realm of expertise, but here’s this expert coming
in who has that specialty. I can invite her in. My audience is happy ’cause
they’re getting advice but guess what? She’s gonna be happy as well because some of the people in
my audience are gonna really gravitate toward
that person and that would be more helpful for them than if I were to just kind of talk about that in a very surface level sort of way. The key thing is to again,
realize what your superpower is. If you don’t know what that is, you’re going to fail and there’s gonna be no reason why a person wouldn’t wanna have you on their show. Number two, an addition to
what your superpower might be, you also need a great story. Podcasting like I said
is a perfect platform for telling stories. By telling a great story, you’re able to better connect with that audience that’s there because that person invited you on their show. For example, for me, whenever I’m a guest on
another person’s show, I know that the story
I’m likely gonna tell is the one where I was laid off
from my job in architecture. It’s a great story because I was laid off, I didn’t know what to do, and I built an online business
that basically saved me and it was in the architecture space and that was my first foray into building a successful online business, and there’s a lot of ins
and outs related to that that are relatable. It’s funny because when
I have the opportunity to be a guest on another
person’s show if I am invited, they often go I don’t wanna
have you tell your story again because you’ve probably
told it thousands of times and I know you get tired of that. I go no, I want to tell
that story every single time because it is the one
that people can relate to, it’s the one that frames
exactly why I do what I do now, and all those sorts of things. If you ever have the opportunity to tell a story while
you’re being interviewed, definitely do that. Superpower, story. Number three, try to
build a relationship with that podcast host before you ask. This is where guest blogging and guest podcasting are very similar. People are more likely to say yes to somebody who they
already know and trust. Where do you begin if
you’re just starting out? If you already have
relationships, then great. Start with those people
who you know already who have podcasts or perhaps
a guest on another podcast of somebody you know and
you can kind of have that sort of second tier,
third tier relationship to begin to introduce you
into that particular host. If you’re just starting from scratch, I would first start with
building relationships with those hosts. Connect with them on social media, send them a direct message and tell them how much you enjoy
listening to their show, tell them something of value that you have that you can offer. Perhaps for example, you can offer some advice
for their audiences outside of the podcast, but
on their blog and a comment, of in their Facebook group
or anything like that, to begin to get to put
yourself on their radar. It reminds me of a story that I heard Tim Ferriss talk about once
when he was promoting his book. I think it was in an interview, in episode 51 of the SPI podcast where after a brief moment of fanboying, I was able to extrapolate
that he actually got a start by first being more interested in what other people were doing. He attended a conference when the four hour work week was coming up. Before even mentioning that book that he was already writing, he first got very interested in what other people were doing. He got so interested
in what they were doing that they would naturally go okay Tim, tell me what you’re up to. Boom, he was in and that’s when he would talk about the four hour work week and that’s how on launch day he had so many bloggers at the
time sharing his book. Now we have podcasts and you
can do the very same thing but again, like Tim, we don’t start by just cold asking people to share your book or share your podcast or share your brand or
community or whatever, you start by building that relationship. Often times it happens
with you getting interested in what they were doing first before then they could become interested
in what you have to offer. Tip number four is when you
are actually guest podcasting, when you are featured on that show. As you are recording, make
sure again, like I said, tell great stories, be yourself, and just have fun and have a conversation. The more information
that you could reveal, the more value you can offer again for that particular audience
that you’re speaking to, the better which means you may have to do a little bit of research. Look into what articles they’re already reading on that person’s blog, or what podcast they’re
already listening to, and understand where the holes might be so you can fill in those holes and be seemingly very
valuable to that audience. It’s gonna take a little bit of time and research to understand, but it might be as simple as going into that person’s archive who you’re going to be a guest for and understanding what else can you bring that
nobody else has boughten yet. In addition to that, while recording, think about how you can offer that audience a small, quick win. This is something I often
offer my students to do whenever they have a
podcast or doing anything, is how quickly can you get a person to have a result that
they didn’t have before? If you are a guest on
another person’s show, this is a perfect opportunity to even teach something that would help them get a result almost immediately, that would help them go wow, this person’s already
getting results for me. I need to dive deeper into everything else they have to offer. Number five, you wanna
make sure that after the interview happens that you obviously thank that person for
having you on the show, perhaps even asking
them I loved doing this, I would love to do it
again if there was an opportunity in the future, asking them to share it and even you mentioning you’re gonna share it with their audience too
because you’re offering more value to them by having them realize that you’re
actually gonna share this to your audience as well. That way you’re forming and
building that relationship and making it even stronger so that you can have an amazing rapport over time. Also, even thinking about where would you want that audience to go, and this kind of relates
back to tip number four. Anyway, making sure there’s some sort of call-to-action on next steps. If a person wants to
get in contact with you, if you wanna have a sort
of consultation call, where should they go? What website should they go to? Even taking it one step further because this is a great opportunity for you. Not just saying go to my
website and here’s my home page, but go to this landing page, which is a specific page on your website that is specific for
that particular audience. This is what really
smart podcast guests do. They have a very specific link that is just for people who are listening on that particular episode. When you go to that page, it kind of continues
that conversation because they’ve come from that podcast interview and now they’re there
and they see your face, they perhaps even see
the podcast host there, thank you for listening to my interview on this particular show. Here are the resources
that we talked about, here’s some other helpful things for you. By the way, here is my
signup for my email list, and here’s my lead magnet, here is how you can get a hold of me if you have any questions
about your dog or whatever. Continuing that conversation after the interview’s over with people, and that means thinking about what the call-to-action’s gonna
be during that interview is a really important thing. Again, you’re just trying to
serve people and help people, and most importantly realize that you have something to offer
this particular podcast host because the better information that you have for their audience, the better you’re helping
that person’s brand too and that way everybody can win. Seth, thank you for mentioning that podcasting is the new blogging
because it definitely is and podcast guesting or guest podcasting is definitely the next guest blogging. I want you in the comments section below to tell me what your dream list would be of your top three podcasts that
you’d love to be a guest on. This way you can start to
do a little bit of homework. Again, it’s just as simple
as going into iTunes, looking up podcasts that are related to your particular industry, where that target audience exists, and you can even go one step further and click on that link
that says related shows. That means people who listen to that show also listen to these shows too. You might be able to find some new shows that you wouldn’t have been
able to find otherwise. You might be able to find some sort of auxiliary audiences that
you didn’t even think were in your realm as well. Just use those strategies to
get started and down below, put your top three, your dream list of podcasts that you would love to be a guest on. Then go and try and make it happen. Thank you so much for
listening Team Flynn. You’re amazing. Thank you so much. Leave a comment below. Tell me your dream list and also, make sure you subscribe
if you haven’t already. We got a lot of great
content coming your way and I just wanna wish
you all the best of luck with your guest podcasting journey. Team Flynn for the win.