Hey, what’s up, John Sonmez from simpleprogrammer.com. I’ve got an email here. It’s a really long one. I’m actually really not going to read this
full email, but I’m going to give you some highlights on this email. It starts off, “I started watching your
videos on YouTube where I heard about this blogging course. I started a blog at the beginning of the December
and I have come to realize the benefits of a blog by writing to it regularly.” If you’re wondering what he’s talking
about it’s my free course on creating a blog to boost your career. I think, o gosh, like 5000 developers or so,
maybe more than that have gone through it now. Probably more, probably closer to 10,000 developers. Anyway, check it out, it’s totally free. Just sign up. Then he says, “Before starting it I was
stubbornly refusing your point about specialization.” See, I talk about this all the time and everyone
always says that. “But after making consistent posts on it,
I have to concede and I’ll clearly see the benefits of being a specialist. I do enjoy blogging and find it helps me learn
information so I’m thinking about starting multiple blogs.” This is where I’m not going to read the
rest of this. But he goes on to say, “My primary blog
will be about—” and by the way, I’m not making fun of you. I’m just using this as an example because
this is a good example. “My primary blog will be about me learning
Ruby on Rails for web development. My secondary blog,” he has a paragraph about
that one, “will be about books.” He says he’s an avid reader. He says, “My tertiary blog” if you have
to use tertiary blog that’s a problem, “Will be my current blog and I don’t plan to spend
too much time on it.” He basically wants to know that—what should
he—how should he do this. I’ve got an answer for you which is don’t
do this. You’re spreading yourself way too thin. Keeping one blog up today, writing one blog
post a week is tough enough. The thing is like with this whole technique,
with this whole idea of building a reputation and a brand it takes a lot of energy and a
lot of focus and it takes a lot of time. If you spread yourself thin over multiple
areas what’s going to happen is you’re going to be diverting that focus. It’s going to be not as concrete, it’s
not going to be as potent. You’re going to be going out in multiple
areas. Not only are you going to burnout, because
you will, there’s no way you’re going to keep up 3 blogs. You’re not going to do it. You’re not going to keep them going. The whole idea of the specialization, the
whole idea of the personal branding that I talked about in my How To Market Yourself
as a Software Developer course, I’m assuming you’ve probably taken that if you’re talking
about this. The whole idea is that you’ve got to be
known for something. You’ve got to be identified for something. You’ve got to have some kind of specialty. People need to be able to say, “Hey, you’re
that guy.” For software developers people say, “Hey
John, you’re the Soft Skills guy for software developers” okay, yeah, or the life coach
or whatever. It’s a specific thing. You don’t want to be 3 different brands. It’s hard enough to build one brand. Don’t divert your energy. This is just a good lesson in life in general
I think is that you’d want to focus. Go deep in one area. Don’t—it’s okay to diversify to some
degree, but you’ve got to have one primary area where you’re going deep and you’re
pushing hard in order to make progress. When you’re going in multiple directions
the whole time and you’re spreading your energy out—I did this video on investing. I talked about how to retire early and I talked
about the idea that I don’t like the idea of putting in your 401K and trying to invest
in real estate because you’re splitting your—you’re going 2 different directions. You’re splitting your focus. Pick one path. Are you trying to retire early or late? Pick one path and go down it and put your
full energy into that path. It’s the same thing in a lot of areas in
life and in software development. A lot of people where they fail, again, I
did a video on halfway burning the boat. When you’re halfway, burn the boat. If you’re going to burn the boats, burn
the boats. The worst possible thing that you could possibly
do is light the boat on fire and then get in it and then try to sail away. That’s just stupid, but so many people do
that. That’s what you’ll be doing if you create
3 different blogs. Commit to 1, burn the boats. Go down that path and commit to that path. If you try to go down multiple paths at the
same time, you’re trying to leave these doors open for you it’s just going to end
in disaster. You’re not going to make any real progress
down any one of those paths and you’re going to regret it. Trust me, you’re on the right the path. You’re doing the right thing by starting
your blog but don’t go and say, “This is working so great so I’m going to do 2
more of them.” No, not until you’re super successful at
one and you could hire a team to create other blogs and a writing staff and all that then
you can diversify and go that direction. Anyway, hopefully you find that useful and
not too condescending. I’m not trying to beat up on you, buddy,
here, but I do want to give you some valuable advice. If you have a question for me, email me at
[email protected] If you like this video, subscribe. Talk to you next time. Take care.