DigitalGov University you’ll find web contents,
anything you can find on digital gov dot go. today we’re focusing specifically on Tumblr
with over 170 million blogs. It’s a rapidly growing platform but today we’re going to
learn how government agencies can use. It during the webinar we’ll share case studies
from four agencies using Tumblr and we’ll share some of the lessons they learned along
the way. For those who are new, put down the pens and paper. We’ll have a recap blog post.
So don’t worry about taking notes. Notes will be provided. As many of you know customer
feedback is critical to the success and the ongoing improvements to our program. Your
feedback is very much beloved, needed, and applied at DigitalGov University. So at the
end of the webinar you’ll be receiving a customer feedback survey. Please take the time to respond
and let us know what you liked about it and what we can do to make it better. We read
every response and try to improve each and every one. Finally, it — if curing — during
the course of this you have questions, load them up because we’ll get to as many of the
questions we can and provide many of the answers pause we have a stellar group today which
I’m about top flowssments Darren Cole from the national archives. He’s in the web and
social media branch in the records administration office of innovation. Office of innovation.
Katie from the U.S. department of health and human services. Katie is a public affairs
specialist and serves as chair of the stop bullying dot gov editorial board. Also we
have in the digital gov studio, Jessica from general administration, USA.gov. Jessica is
a social media digital trait ti gist. She manages it on a variety of social media platforms
including Tumblr, believe it or no finally we have Michelle Thomas from the bureau of
land management. She is a public affairs specialist from the national office of new media in Washington,
D.C. Their Tumblr is called my public land. I bed the you’re going to hear about this
more but in the meantime, once again, remember, that we will be providing a recap and a recording
so you can load up your questions and answers and please remember our feedback survey because
we need your feedback. It’s critical to the success of our program. With that, may I present
Jessica.>>Hi, thank you for joining us. Like Justin
said, we’ll be talking about Tumblr today and the ways that agencies use it and hopefully
you’ll be able to walk away with a few takeaways. Ill start previously with a quick overview
of Tumblr and what it S it’s a social blogging platform. All that means it operates in two
ways, like a traditional blog where you can post photos or text like you would on any
other blogging platform. The social piece where Tumblr is unique in that it also provides
the back and functionality of what we’re seeing. This is the Tumblr board. When you’re logged
in, you get this feed kind of look that’s popular where you see all the feeds or the
blogs that you subscribe to you have the ability to like them or reshare them. So that’s the
social piece of the social blogging that Tumblr S like Justin said. They host more than 170
million blogs with over 13 million page views per year. The demographics is interesting.
It’s split evenly between male and female users which is different from some of the
other social platforms that are out there. Tumblr is a rapidly growing platform with
the 18 to 34. That’s an age group we’re constantly trying to ree. I
think sometimes they’re always — they don’t
always know the information they need comes from the government. For us they’re important.
I’m sure they may be for you as well. This, like I said what we’re looking for is the
Tumblr dashboard. Tumbler — Tumblr if you go to the url, you see the front and. If you’re
not a Tumblr member and just want to read a blog, this is the view that a nontumblr
user would see. That’s a quick high level view of Tumblr, what it is, what it offers.
I’m going to talk through about why we picked it for USA.gov and hopefully you’ll find something
interesting for you. A quick overview. If you don’t know USA dot Goff we’re the official
portal. Our mission is to find services wherever they are. We lunched on Tumblr in March 2011.
At the time we were the first federal agency to use the platform. I’m really excited we’ll
get to hear from more of them today. So why did we pick Tumblr? In March, 2011, before
March we were looking to pick a new blogging software for our blog and some of you may
be familiar with it if you’ve been around, the blog we used to run out of this office.
We used a pretty clunky software tool and it got to be a lot of work to maintain. We
were looking to rebrand the blog and a plat torm that was easier to use. We came across
Tumblr with a super simple interface. That bar across the top. You click the button for
text, photo and literally drop your information. I say a monkey can use Tumblr. It’s that simple.
And we wanted something that was easy, that we wouldn’t have to train staff on for a long
time. The other part is that social sharing functionality that I’ve been talking about
earlier. When people follow your blog and subscribe, if they share a post, that gives
your content legs and lets it go to people — they may not know your brand or what your
agency talks about but maybe one of their followers does. If someone shares your stuff,
it helps to spread that content further and further. We love that. It offers this functionality
where people can share your stuff. Another big thing was the complete cell over design.
So this is what our blog on tumbler — Tumblr first looked like when we launched it. Was
very, very basic, in traditional Tumblr format, our logo in the corner, side bar and information.
We found out through user surveys this was confusing because it would be on USA.gov.
And they with see a different design and didn’t know how to get back to the main site. It
was causing a lot of con — confusing. We were able to launch a design. It has the same
navigation. It has the search bamplet the only thing that makes this different is news
from our blog and the side bar on the right which is something we customized through website
woab. We woab — through Tumblr. We have the flexibility to change design quickly and easily
on a simple platform. We treat it like other properties, facebook, twitter. We’re sharing
the same content that people will like that connects people with government benefits and
service. We try to post to Tumblr about three times a day. It’s depending on what the content
is during the day. We try very hard to have a good variety of the form of content that
we put out. We put out longer text posts, images, videos, short link things. Tumblr
gives you that option and we found that worked well for us. Then I have an unofficial goal.
I like to read from other agencies using Tumblr at least three times a week. If we’re all
on Tumblr, I think that’s part of our role. Our role at USA.gov is to support other agencies.
In terms of the results, since our launch in 2011, our followers have explode. In the
past we’ve seen 300%, which was huge. We had more than 1.5 million page views. Each month
our content is shared, liked, commented on more than 3,000 times. We want to make sure
we’re sharing content that willen gage people and make them want to come back and see something
from us and we found for us we’ve been pretty successful. To quickly highlight some lessons
learned before I pass it on — I don’t want to hog all the talking time. We found on Tumblr,
everybody loves images and especially images of pandas, painting. We shared this in December
2011. It’s one of the pandas doing an Hart exhibit. This is shared and liked and by far
one of the most popular pieces. In part it’s adorable and in part people love baby animals.
It got the USA.gov brand in front of thousands who may not have seen it otherwise. So they
might have come in contact with hour brand — our brand. That’s why we use images. Baby
animals and pictures, they work for everyone. Re-blogs are super powerful. We did something
in the summer fruf 2011 where we shared resources where people can get help paying for rent.
People are struggling to pay their bills and mortgages, and especially with rent. I circled
down in the bottom likes and re-blogs. Another blogger found our post, reshared it on their
site and put their perm story with it. So that’s what I’m showing and right below it
where it starts, that’s the story they added how their family used these resources and
this post from this one blogger was shared time and time again and really carried our
content far. There will be plenty of time for people to take your content and write
?ark — snarky things. If you have good things, tell people. They will share it and Tumblr
has been a really strong platform for us to be able to do that. So that is all from me.
I would like to pass it over to Darren Cole next and he will have more on today’s document.
>>Thanks, Jessica. My name is Darren Cole from the national archives office of innovation.
This is our little version of a today in history feature many we highlight items almost, classsively.
There we go. So we have a tag lien, 10 billion documents one day at a time. You can see the
scrolling animation of our past posts here. Our goals and objectives. Our primary goal
either from our strategic plan, build appreciation of our mission. People don’t always know what
we do as an agency. We have a secondary goal. General education and improving access to
those digital assets. People might know we have them but don’t know we have an online
catalog. Our general approach when it comes to building. We’re pulling dimming tal as
set — digital assets. We’re not scanning anything new. In general, it’s sort of a gimmick
but we try to pick something from that day, anniversary, birthday. Exob national ice cell
day, anything that works sometimes. We try to keep things in a variety. And paramount
is trying to keep things that are interesting to the public and get some engagement. Everyone
knows who buzzal drin is — buzz Aldrin. We only add extra content when it seems necessary.
Something that is real paramount for me is including the source link, one that you can
add to any item and it will point back to whatever url you put. 90% of the time I will
put in the link that goes back to the online catalog, national archives where the description
S I’ve seen items get reblogged and all this extra gets taken out. We post once a day,
at roost two to three times. Would have 12 other Tumblrs that try to post from them.
With rare exception the only post in our items, unless someone — if other Tumblrs that are
not government posts something from ours I have no problem blogging that. So this gives
a quick anatomy. This post was picked up and flagged for the cur rated one. You can link
back to the series. Up here is the link if someone wants to do more research. These are
the other tags. We still get good traction from that. Advantages of Tumblr. A lot of
these are visual, easy to post it. ‘s a two step process sometimes. The source link, I
can’t stress that enough. It remains persistent and adds some branding and adds proper attribution.
People complain about images floating around with no source of identification. This keeps
that source there. It’s easy to post on multiple platforms. You can pretweet things. Sometimes
you can make things sound more interesting on twitter in 140 characters than they are
on Tumblr. Things are very viral. We’ve had great help from big media outlets, Newsweek,
NPR, it will run like wildfire. And our librarians are on Tumblr. There are other special history
groups, technology, any of those groups will pick your stuff up and run with it. Of course,
there are limitations. If you write a long text post, there’s a good chance people won’t
read it at the end. No one ever clicks video. You can embed video but people rarely click
it, which is why we like the animated ones. Just because you have a lot of followers doesn’t
equal engagement. There are comments but it’s hard to pull those out. You have to dig through
the notes to see what people are saying. You can have a question and answer post but those
have a — a post can go viral and people can add what they want, start rumors. Again, having
a lack of good metrics, it’s hard to track. You have to go back and look at them individually.
Then keeping that balance. What’s rem vent versus what’s popular. Today is a good example,
February 19th. Not a lot happens. I had to rerun a post, a Japanese internment, declaring
military zones in our country. So very important but something we’ve done before, so finding
something new for every day can be tricky. These are some of our types of posts. We do
a lot of photos of kids for the child — national child labor committee. We do a lot of patents.
We especially do a lot of whacky patents, flying machines. This is the Wright flyer,
two-fold. This other post here is an example of a submission post. We did a remember JFK
campaign in November. This was submitted to us by another user. You can see the icon is
changed slightly. Theirs is super imposed over our. We do a lot of photo sets. You can
add before and after photos, some nuclear testing from the ’50s. Fake houses to show
the effect of a nuclear shop. Tumblr has strict limits on the size of gifts. We can break
bigger footage up. This is Scott Allen scattering at the olympics. He was 14 years old and captured
the bronze medal. These are different ones from Doc America. You can mix and match photos,
documents and maps, showing different types of documents. Animated gifts. We do a lot
of animated gifts. I hope no one go into a seizure looking at these. We have a great
relationship with our motion picture lab. They’re doing a lot of universal news reel.
We did a big post on the Beatles 50th anniversary coming tomark. We also do — we’ll take documents
and modify them. We always link back to the original document so you can see what it looked
like before I messing — messed it up. National canning Dale. I took the mission plan and
animated. This is a series from Doc America, a few stills in order. We had the March on
Washington from 1963, back in the summer. So this is one of our best posts. This is
how to ride a perfect post. We can’t take credit for it. It was already done back in
1989. This is a letter about the flight of the sea otter following the Valdez oil spill.
You really want to know your audience. You want to know what tags are out there. We wrote
very little about this. It’s a compelling image. Upcan’t help but get moved by it. It
really resonates. You hope a lot of people maybe remember this or they were in second
grade when this happened or at least can empathize. We got on radar. Radar is Tumblr’s feature
where they put you in the corner. Our numbers shot way up on this. We have to do something
with the sea otters. There are other engagement opportunities. These are comments we were
able to snip out and she in our timeline. We did a series on homesteaders with the homestead
act. The back story, homesteaders taking land from Americans. Someone said all this homesteader
stuff is bumming me out. If we’re not bumming you out, sometimes we’re not doing our job.
History is not always happy. There were letters about the Kent state shooting. It’s important
to recognize them but hard to see them all. User handles that are not always safe to copy.
And, we’re the national archives. We’re not Smithsonian. So it’s a fuzzy line for us.
In this case it’s a solicited engage M I recognize this popularity of the library Valentine.
We should have one for archive. It’s a last-minute post I through out there. Send us your best
archival Valentine and it blue — blew up. People had a lot of fun with it. Rere-blog
them through the day. It was really — it worked out much better than I expected. We
also did — I mentioned the JFK campaign. We got a few submissions off of that. Some
of our milestones, these are all the times we’ve been on the radar, 17 times. We owe
several people at Tumblr. We’ve been featured in a story board feature. We were featured
in “Time” “top 30 Tumblrs to follow.” This is one of our Beatles gifts. It’s almost impossible
for people not to see it and not click it. Some of our numbers. This is really hold but
we’re at 145,000 followers. These are the user comment. Some came in via twitter. My
favorite, the intellectual heroin. We can’t advise. During the shutdown people missed
you. Next step to drive user submissions, we had some talks with Tumblr last week, early
this month. So they gave us some tips. So we’re working toward that and it adds some
more variety. That’s it. Thanks. I’ll hand this over to Katie.
>>Thanks, Darren. So I’d like to start off with something completely different. What
we do at HHS is different from what the archive does or different from what GSa does. What’s
wonderful about Tumblr it presents opportunities to do something different. So I Mr. be covering
what we talk — will be covering what we talk B — talk about. As we know teens are on social
media. So with a top being like bullying, it’s important to reach these kids where they
are. Stop bullying.gov sole has — social media has been really active since we relaunched.
We’re finding our audience is geared toward 35. A lot of aren’ts, a lot of educators.
We weren’t actually reaching the kids themselves. So what would be a good way to reach out.
I decided Tumblr would be the next best thing. What males great about Tumblr. It serves a
lot of different audiences. Where it excels, it inspires loyalty. She said that they have
a limit on the amount of posts that can be posted a day by a single individual blog because
of these super users, teen unless particular. They’re sod in a top take they re-blog, constantly
putting this stuff on their page. It also is the youngest average age of most popular
social media platforms. One thing I’ve discovered since doing a lot of trolling on Tumblr, there’s
a large presence of teen else dealing with some very serious issues. Also, there’s a
lot of information about suicide and self-harm and eating disorders and it’s definitely a
platform where people are dealing with very important issues that I think we could make
an impact on reaching out to that group directly. So what we did is we launched stop bull lig.com
Tumblr in April 2014. We’re approaching our year anniversary. We try to post four to five
time has week. We have 10,000 followers. They’re a smaller group but when I look at the various
groups that keep adding us to their follow list, they all seem to be teenagers with a
lot of time on their hands which is what we’re trying to do. I’m happy to see we’re reaching
that target audience, even if it’s a smaller number. I feel like we’re reaching the right
people. One thing that Darren Darren had mentioned is an lit thicks can be a — analytics can
be a challenge. So we can see a little bit more about what’s happening on our page. We
can follow the path of a post to see if was re-blogd or where did it go. You can see the
graphic of a flood. Okay. It was posted here by us but another organization picked it up.
This has been helpful to see the life of our post. We’re able to monitor the bullying topic
to see a what’s being talked about, which can drive some of our decisions on developing
content. So speaking of content. I think this quote is wonderful it. Talks about twitter
and facebook have their own type of ways of going about producing information and Tumblr
serves a different role. That’s self-expression. If you have kids or know teens, they’re all
about themselves. They want to know who they are, what they’re feeling, what they’re going
through. At this time a lot of our contents is fairly static as Darren has mentioned.
We have not found much success in videos, but we’re looking to add more animated gifts
as we grow but a lot of it is generated by me. I get this either through my own searches,
market research to see what will resonate with a particular crowd. I like to talk quickly
about three lessons learned that I found from my use. The first is that penning a post is
part of the puzzle. 8 p.m. on a Tuesday night gets the most pickups, but what’s interesting
about Tumblr, the pieces can achieve new life and new legs, as Jessica put it, months after
they’re originally posted. Posting time is only part of the puzzle. What’s important
is having those super users reblog or watch. For example, I posted something larks lady
gaga — something, a lady gaga quote. Someone liked it and re-blogged it. They re-blogged
a lot of content. You’ll find you’ll get a new pickup on your post. It’s not all about
when you most it but how well you’re tagging and how it goes beyond the original post day.
Another one is connecting with original networks. We are a small group as far as my ability
to produce all sorts of content and reach out. For example ad council we have something
called be more than a bystander. It gives tips to teens as well as to adults and advocates
on how to deal with bullying, how to be more than a by stand every. We often integrate
that into the post. We have found through our metrics whenever you have a large influence
such as the ad council or the Trevor project, that your post will go fumplet we experimented
with directly engaging with them, in particular, about a piece. Often times they find it on
their own. The last lesson I’d like to put out is that Anna lit thicks– analytics work.
What we’ve done is not Hodge market research on what is popular with teens but we’ve used
our metricss. As you can see, Dr. who is popular with the teenage group. We’ve had 505 notes
since this was posted in September. We’re still getting people finding this and liking
it and re-blogging and adding content. When you find action items such as re-blog if you
agree or share your thoughts, as Darren mentioned, you can have a lot of followlers. That’s great
but how are they engaging with your content. That’s where the true value S so as I continue
to develop new content for this site, I will being looking into the different pieces that
work on Tumblr such has animated gifts and means. So with that I’m going to hand it over
top Michelle. One last slide. I have to bring this up. It’s so odd on Tumblr where you would
find justin bieber next to something you have posted, there’s a Judy garland post about
being yourself. This is justin bieber. This is how the posts have shown up. It’s an interesting
way to reach our target audience. And with that I’m going to hand it over to Michelle,
and thank you all for your time.>>Thanks so much, Katie. My name is Michelle
Thomas. I work for the bureau of and management within the department of interior and we started
our Tumblr about a yeared a half ago in August of 2012 called my public lands Tumblr. As
Kate ti mentioned people on Tumblr are using the platform in different ways. The way we’re
using it is different, so I would like to share that with you today. Okay. So when we
started looking at using Tumblr, we look at all sole some as how are we going to use this.
Who is hour audience. Make sure we use a social media platform with a purpose. We started
with Tumblr looking at two goals. The first was to get the word out about the B Mr. . M’s
multiple-use mission and to share information about it. We’re not an easy agency. We’re
not just parks, not just wildlife, not just energy. We have all that happening together.
The next thing we wanted to do, one of our goals is to reach you and bring in a whole
new generation. Those are our two goals when we set out to do work. So our strategy. The
tapping line is — the national office of new media, we set out to recruit an intern
hall team of BLM employees. They may have been young are employees who just came in,
those or interns, just for the summer or interns who will be converted into full-time employees.
We try to capture the diversity of the organization with people from all of our different states
represented. A lot of professions from conservation to energy to recreation, public affairs. We
really tried there get a wide variety of people to speak on behalf as a result of BLM. So,
you know. Some of our communication folks at the national level but also at the state
level were concerned about oversight and bloggers who are working on this Tumblr be able to
post directly. We set up kind of a process of how we post things to Tumblr. We have our
bloggers in the field who develop stories. We have conference calms. Sometimes they’re
developing their own stories and ideas and working with their local programs. Sometimes
they’re contributing to national campaigns. Once they finish a post. They work with the
local and state affairs folks to have them review it and have them approve it before
it comes up to us. Then at the national level we review it. And if it looks good, if it
is appropriate timing for us, if it is something that would be fine with our leadership, then
we post it up on the blog. We have a process in place that we have checks and balances
to ensure we have great new content so it’s appropriate for the public. This is one of
the things that makes this different from some of the other blogs is 99% of the time,
we have new content coming in every day. Some of the kind of content we’re posting is beautiful
photography it. Captures our land, wildlife, hx, this ghost town in Montana. We also post
information about our program. One of the things, some of the programs may not be as
exciting it some people and more exciting to others. There’s a huge scientific community
a huge history community F there’s something that your agency does, the best thing about
Tumblr, you’ll find someone on Tumblr who likes it. Believe it or not, this is one of
our first post that is hit the radar that Darren was talking about and people love this
renewable energy post. We do a lot with dinosaurs on BLM lands and this is actually something
we put together that was historical footage back when Jurassic park came in. BLM works
with the studio to get actual clips from the actors so that they clan talk about not removing
— historic preservation. We thought that was a fun way to present the information,
use historic information. We also like to run social media contests on my public lands
Tumblr. This one is one of my favorites. What my public lands mean to me. It was around
veterans day. We ran a contest with Sierra club, so people cop shnd in stories, videos,
photos on with their public and means — land means to them. We selected winners and they’re
actually posted at BLM dot gov. We do things for history and special days. Darren mentioned
one of the posts. We do a lot of things related to historic events or important dates like
when national mouth p— monuments are dedicated. We used to have a Johnny horizon character
that was very hasn’t litter and proconservation. So we showed Johnny horizon for cleanup for
history day for that day. We also publish a lot of personal stories. Sometimes we publish
individual stories like from our bloggers, what they’re doing in the field that day or
we might publish stories as a group like for women’s history month. There are also live
events that we try to post information along the way. This was a great event lamps summer.
We had some interns and a social media theme in Utah actually take off and walk, horseback
ride, bike and little bit of car riding, the old Spanish trail. They tweeted about it and
sent us Tumblr poaflts. We put things up on instagram. An amazing response. We tried to
clap churr all of that on Tumblr as well. So that was a really none event soi. think
picking best practices and picking the fun things to share here today, I think that was
the difficult part. We do so many things that are related to our mission. So the results.
We launched in August of 2012. So far we have over 1300 original posts and we also repost
information. We generally, our rule is we repost information it one is related to our
mission. Two, that another federal agency or a partner organization. We have to be careful
about who we repost. Sometimes it may look like one organization and you go a few linkses
down land it’s something else. We currently have, in a little less therein a year and
a half over 108,000 followers and one has a lot of reposting on other social media sites,
but one thing that we were proud of, we were featured in the photo gallery entitled 19
photos. It’s a challenge for us, since we have young employees. We have interns. Sometimes
they’re there in the summer. We’re rotating bloggers in and out. Another thing we found
is that Tumblr has been popular externally but internally as well. We have an internal
blog and they are employee stories about best practices, awards, program information, employee
information internally, so we have a lot of intern hallster ri as and photos we’re posting.
We startedded aing key events and news like the deadcation of a monument or a major speech
by secretary jewel. We would like to do more. People don’t like to read as much. We work
with partner as lot and we’d like to do that a lot more. What we found when we started
this, we’ve had reader — leadership support from the start. Our leadership is extremely
supportive of social media that supports the mission of our organization. That’s been key
for us, but especially Tumblr. We started with a very clear goal. We started with a
plan toward getting content. It took awhile to speed up but we went into it knowing how
we’re going to get content. The two bottom ones go together, having fun thinking outside
the box. Tumblr can very easily become your personal blog. There’s great information,
so I think thinking outside the box while you’re also sticking to the mission of year
organization.>>Thank you very much, Michelle. That was
fantastic and thank you to all our presenters. For the next 10 minutes we’ll be doing questions
and answers. If you have not submitted your question, please do so. Remember, we will
be sending out a recap of this event probably tomorrow or the next day so you will have
that so you don’t have to take notes. Third, the customer service feedback. But in the
meantime let’s get to the questions and answers. The best part of these webinars bill asked
is their a process for using Tumblr or does it vary by federal agency.
>>Tumblr recently released a brand now friendly terms of service. I believe if you go online
to Tumblr.com, you’ll be able to find that. You can sign up to use it. Obviously, as with
any social media platform, you want to run it by your social media team.
>>All right. Thank you. On the background slides I see someone has got the screen. Can
you schedule posts on Tumblr. Do you use a third party?
>>Go ahead Darren.>>You can schedule thing mings. There’s no
graph Cal interface but you can type in any date. We have things scheduled up to a year
in advance.>>Okay. Just explain to the audience and
to rehash for the panel, we apply the hunger games rule in doing this. If you have a question,
we’re going to give it to the presenter. Who whoever has the best answer, will be able
to jump in. With that being said, for the presenter, if you have an answer, don’t worry.
We can have multiple people answer. So mark has the next question. He said he’s new to
blogging. What’s the differences between word press and Tumblr or just Tumblr versus any
generic platform out there?>>I would say Tumblr for us, the thing that
made it different is we don’t have to host it ourselves. Also, this social sharing functionality
that you don’t get on another blog flat form. We wanted other people to be able to easily
share the content. For us those are the two big things for us. I don’t know if anybody
else as other reasons.>>For today’s document we started as word
press but I got so wrapped up looking at widgets that it let you focus on the content and forget
about the platform.>>All right. Does anyone else have something
to climb in on that?>>All right. It appears not. There’s another
question from Valerie Thorpe. Do you think it might be beneficial for an agency to establish
a topic instead of one overall for the agency. You cover everything from prevention of teen
smoking. The topics are wide ranging. It makes sense to fit that into one. I think this is
a question that’s not even unique to Tumblr. With any platform, you need to look at the
strategy whether to combine. Would you like to address that, Jessica?
>>Sure. It’s funny that question comes up. We were discussing that a few weeks ago. One
of her pieces of advice, if you have something that is specific to a very targeted audience,
you can really take advantage of tumbler to tap into that audience. They’re an active
community, if you will, on Tumblr. There’s an active women’s group and you can target
your info in that way to that audience and make it targeted and really brand your Tumblr
has that specific content. So that will resonate with people and will really take off. That’s
not what we do at USA.gov. But the Tumblr rep said she saw success with the very narrow,
very specific avenues.>>For our experience we have over 12 different
Tumblrs. Some are targeted. We have a preservation Tumblr. And it’s a targeted audience. We have
multiple shale– presidential ones.>>We are a big fan of the national archives
Tumblr, police officer getting contents off of there. So we have a question from Lori
winter felled who frequently asks questions. Good to see you again. She asked Canon Tom
blear users phyt content or do they need to be logged in?
>>They do not. You can view it by going to the url. You would go to the front page of
Darren’s Tumblr. You don’t have the functionality that a logged in user will
have to reshare but you can
see that content. I hope I answered your question.
>>Yes, it does. And with that said, we are out of questions and we are at the hour. So ladies and gentlemen,
thank you very much for joining us again and, remember, that we’re aiming to
have a new event or webinar each Wednesday
for you throughout the year, so if you have an idea of what you want to hear or what you
want to see or present and share, please let us November and we’ll be happy to talk about
that. With
that said, with — to
all of our present pers, thank you and to
all of you in
the audience thank you. From all of us here at DigitalGov University thanks,
and have a good week. Good luck out there. [ Event concluded ]