Here we go and we’re live. It appears. Yes we are. OK cool. Let’s put this on mute. What is going on everybody? Welcome to my Facebook Live. Today’s Wednesday. I hear a little bit of echo here. OK cool. What’s up guys? So today, real quick, in a few short minutes
I’m gonna talk to you about the importance of having a blog and how you can get started. So, have you ever wanted to start a blog but
don’t know where to get started? That was the case for me a couple of years
ago. When I started understanding the importance
of having a blog and wanting to get my message across, my story, my offers, to a bigger audience
in a way that I don’t rely on Facebook. As you may already know, all the content that
you put on Facebook, you don’t own it. Right? Let’s get real. Facebook can shut down your page anytime. Whether they are right or wrong, well, that’s
their discretion. Sometimes we are too quick to implement some
third party tools. Maybe we want to mimmick something that other
brands are doing in order to grow our audience, in order to gain more followers but some of
those things are not within Facebook’s terms of service. So what happens when that happens? I’ve been seeing a lot of pages of people
who have huge audiences getting shut down by Facebook without any explanation, without
the right to an appeal. If you’re looking for a way to create a blog
which in fact it’s a digital asset for your brand, it would be smart to start thinking
about one, whether you have already created a blog or whether you’re just thinking about
but you don’t know where to get started. I know a lot of people who think it’s very
techy to have a blog. Let me tell you a short story. A couple of years ago I started messing around
with WordPress. I started teaching myself how to use WordPress
and I’m a slow learner so it took me so long to launch a blog that looked semi-decent. I wasn’t happy with the way it was coming
out so I struggled a lot. My banner was pixelated, it wasn’t fitting
the right size. Hello Vivian, thanks for joining! Darin, thanks for joining. Jenny, thanks for joining. So, here’s some thoughts about creating a
blog. First, you need a domain name because what
you want is to have a self-hosted blog. You don’t want to have a blog that you don’t
have any control of. Where you’re own content can disappear, can
be hijacked, right? By spammers or so forth. So you want to have a self-hosted blog. The
platform that I chose was WordPress. But not only do you have to pay for a domain
name, you have to think about your brand and you have to think about keyword friendly domain
names if that’s the route you want to go. If you want to be friendly with Google, you
want to have a domain that has certain keywords. In order to do so, there’s a couple of ways
to go about it. I chose to go to GoDaddy. A lot of people
go to GoDaddy, a lot of people go to NameCheap.com, where you can search for your ideal domain name
to see if it’s available. Sometimes it is. Sometimes it’s not. Sometimes it’s a
premium domain that you need to pay a premium price for. But not only do you need a domain that you
need to renew every single year, sometimes you can renew multiple years at a time but
you need to pay for that. A simple domain will cost you $15, $19 per
year. You get some deals if you renew in a multi-year
manner. Then you need to pay for hosting. Because it’s not only the domain name that
you need to buy but you also need to purchase for the hosting. Now GoDaddy offers some packages, some bundle
packages where you can pay for your domain, hosting and other features. So there’s two costs right there. Your domain, your hosting. Now if you’re selling stuff online, you’re
gonna need an SSL security code. So that’s also costly. You need to buy that. Now you have your basics but now
what? You need to buy a theme. Right? Some themes are not expensive. Some themes are $20. Some other ones are $50 depending on what
you want. Your theme is basically how you want your
blog to look like. There are resources just for that. I’ll probably be including some of these resources
at the end of this video. But now you have to think about your domain
name, your hosting, your SSL security. Basically when you go purchase something online
you’ll see that there’s this security badge that’s attached to it. Most likely on the purchase page. So if you’re gonna enter your information
like credit card information and so forth…Hey Manny, thanks for joining! So basically if you’re going to purchase something
online you might want to make sure that website is secured. You don’t want spammers or hackers to know
your information. and hack it from whatever website that the
owner might not even know that this is happening so you need an SSL security parameters in
order for you to help your customers feel comfortable about entering their credit card
in your blog, in your website. Right? Now think about it this way, you might say
well I don’t need a blog, I have my Facebook fan page. I don’t need a blog, I’m growing
my audience on Facebook, Twitter, YouTube, whatever. All those things are cool but guess
what? If you violate one of those terms, again,
that’s…and I’m nailing this point across because it’s really important…ya know…a
blog, you own it. A blog, if you maintain paying your renewal
fees, you’re gonna keep that blog forever. Nobody can take it away from you. That content that you’re putting on YouTube
or Facebook fan page, it supports your blog. It can drive traffic to your blog but guess
what? You never own that content. So going back to the requirements to put on
a blog, you need your domain name, hosting, SSL. Now you gotta buy your themes. You want to have an eye catching domain where
your theme is congruent with your brand. So you need to think about that. Then you need to think about your plug-ins. Your plug-ins are little snippets of code
that are added to your blog to make it more functional, to add more functionality to your
website. Things like shopping carts, there’s just so
many out there I’m not even gonna get into that topic right now but plug-ins are so crucial
to have a website that has the functionality that you want to have. You want to have your Facebook feed, maybe your
Twitter feed right on your blog. So some of these plug-ins are free but some
of these are costly. Now you also have to think about your SEO
plug-ins, things that make your website visible to Google. You need to know, not only which plug-ins to
use, but you also need to understand that some of these plug-ins, once you download them and
you activate them sometimes they might cause conflict on your website and cause havoc so
you need an array of things and what i’m trying to say is that you need to go through the
learning curve in order to understand the importance of having a blog but you also need
to have your blog visible to Google. There’s so many things that a lot of people
may think that you can create a blog and all of a sudden your cash register is gonna be
ringing and you’re gonna be selling things online very easily. You gotta go through the learning curve and
that’s why at the end of this video, I’m gonna include a link to a webinar later on tonight
at 9pm EST. My friend Anthony Jackson (aka Techy Tony) from MLSP, he’s gonna conduct
a webinar where he’s gonna amplify all this information and more. Here’s another tip on how important this is. Have you ever gone on a website to search
something and then you go on Facebook and you see an ad for that item that you were
looking up, that you were searching? That’s like ninja stuff right there. That’s ninja marketing. Well that’s called Facebook pixel. Basically on your blog you can have that. Say you’re selling shirts online, you’re selling
travel, or whatever it is that you’re selling, if you have a pixel installed on your blog,
and then you have a Facebook ads account where you are running ads on Facebook…guess what?..that
person that went on your page and bought something, or maybe that person didn’t buy anything,
then it’s gonna go on Facebook and see an ad for something that person was looking so
you get to hit them up again. That’s called remarketing. So, ya know, that’s the importance of having
a blog guys. If you want to stand out from the rest of
the brands, you need to have a blog. I’m not saying you don’t need to have a Facebook
fan page, you also need that. I’m not saying you don’t need a YouTube channel,
you also need that but those things compliment your blog. Your blog is your hub. I know people that are creating sales from
blog posts that they created 6 years ago. That’s crazy. That’s true residual income on auto pilot. Another cool thing about having a blog is
that, what do bloggers do? They blog. They write content. They write engaging content that addresses
people’s challenges and it provides value. It provides tips. It provides personal stories. So by doing that, you’re constantly creating
another opportunity for Google to list and to index your pages. Each new article on your blog is a new opportunity
for you to reach your customers or potential prospects. Not only that but you can invite people, if
you don’t like blogging too much, if you’re not into writing too much, you can invite
people to contribute to your blog. Right? You can invite contributors on a regular
basis to your blog. One of my friends earlier today said, oh well
I don’t really like typing too much, but he likes doing video. Well guess what? That video can be transcribed into text, add
some images and there you go. You can repurpose all this content that you
just had on YouTube. Maybe you have a YouTube channel with a bunch
of videos, well there are services out there or you can do it yourself. You can transribe the content of this video,
edit it, add the right punctuation and grammar, and all of a sudden you have a blog post. You add some images and make it keyword friendly
and all of a sudden you have another way of reaching your audience. So guys, if you’re looking for a way to stand
out from the rest in this digital noisy world, get a blog. So here’s the link, go to dannymonzon.com/goblog
to register for tonight’s webinar that’s happening at 9pm EST. My friend Techy Tony is gonna be addressing
a lot of questions. He’s gonna go into Facebook pixels. He’s gonna answer any questions you have that
he doesn’t cover. Or you can ask me questions on here. I’m gonna be on that webinar. Right? dannymonzon.com/goblog. Start thinking about how you’re gonna make an impact on your audience in 2018 and check you out on the webinar. Talk to you later.